ORM ( online reputation management)

Online Reputation Management (ORM): Meaning and Strategy for a Brand Facing Online Criticism In today’s digital world, a brand’s reputation is no longer controlled only by advertisements or public relations campaigns. It is shaped daily by online reviews, social media comments, blog posts, influencer opinions, and customer feedback. This is where Online Reputation Management (ORM) becomes essential. What is Online Reputation Management (ORM)? Online Reputation Management (ORM) refers to the process of monitoring, influencing, and maintaining a brand’s image on digital platforms. It involves tracking what people are saying about a company online and taking strategic steps to ensure that the brand maintains a positive and trustworthy image. ORM is not just about removing negative comments. It is about building credibility, responding transparently, and creating a strong digital presence that reflects the brand’s values and commitment to customers. In the era of platforms like ...